Industrial design combines form and function to create physical 3D products that meet end-user goals, business objectives, and manufacturing constraints.

Every project starts with 3 basic questions

• How will the product be used?
• How will it affect its users?
• How can we create a relationship between a user and the product?

Product concepts are developed based on the above questions. Product concepts can be a sketch, or a mock-up, or a 3D CAD virtual model. These concepts are then presented to the client for feedback. The project then continues to evolve from the concept stage.