SEO Services
SEO – seems like experimentation part of a complex process, but almost every aspect of SEO relates back to keywords. Being able to anticipate the words and phrases for new visitors and potential customers those use in large part determines how successful you'll be at SEO. The process of mining for these keywords is called keyword research.
Our Keyword Research Suite is a powerful set of tools that enables vendors to find and organize large numbers of targeted keywords, quickly and easily. Keyword Research helps you generate widespread lists of keywords that are already organized into actionable groups for use in organic search campaigns. These keywords will form the building blocks of your SEO campaigns.
Two key Optimization technique is followed in SEO:
On Page SEO Factors
These elements are in the direct control of the publisher
Content |
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Quality |
Are pages well written and have substantial quality content |
Research |
Have you researched the keywords people may use to find your content? |
Words |
Do pages use words & phrases you hope they’ll be found for? |
Fresh |
Are pages fresh & about “hot” topics? |
Vertical |
Do you have image, local, news, video or other vertical content? |
Answers |
Is your content turned into direct answers within search results? |
Thin |
Is content “thin” or “shallow” and lacking substance? |
Architecture |
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Crawl |
Can search engines easily “crawl” pages on site? |
Duplicate |
Does site manage duplicate content issues well? |
Mobile |
Does your site work well for mobile devices * make use of app indexing? |
Speed |
Does site load quickly? |
URLS |
Do URLs contain meaningful keywords to page topics? |
HTTPS |
Does site use HTTPS to provide secure connection for visitors? |
Cloaking |
Do you show search engines different pages than humans? |
HTML |
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Titles |
Do HTML title tags contain key words relevant to page topics? |
Description |
Do meta description tags describe what pages are about? |
Structure |
Do pages use structured data to enhance listings? |
Headers |
Do headlines and subheads use header tags with relevant keywords? |
Stuffing |
Do you excessively use words you want pages to be found for? |
Hidden |
Do colors or design hide workds you want pages to be found for? |
Off Page SEO Factors
Elements influenced by readers, visitors & other publishers
Trust |
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Authority |
Do links, shares & other factors make site a trusted authority? |
Engage |
Do visitors spend time reading or “bounce” away quickly? |
History |
Has site or its domain been around a long time, operating in same way? |
Identity |
Does site use means to verify its identity & that of authors? |
Piracy |
Has site been flagged for hosting pirated content? |
Ads |
Is you content ad-heavy, especially above-the-fold? |
Links |
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Quality |
Are links from trusted, quality or respected web sites? |
Text |
Do links pointing at pages use words you hope they’ll be found for? |
Number |
Do many links point at your web pages? |
Paid |
Have you purchased links in hopes of better rankings? |
Spam |
Have you created links by spamming blogs, forums or other places? |
Personal |
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Country |
What country is someone located in? |
Locality |
What city or local area is someone located in? |
History |
Has someone regularly visited your site or socially favoured it? |
Social |
Has someone or their friends socially favoured the site? |
Social |
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Reputation |
Do those respected on social networks share your content? |
Shares |
Do many share your content on social networks? |